Jim Macnamara has a 30-year career in media and public communications and is an internationally recognised authority on research for planning and measurement of communication.

After working as a journalist, in leading PR firms and running his own consultancy for 13 years, in 1995 he established the Asia-Pacific franchise of global media analysis firm, CARMA International, which was acquired by Media Monitors in early 2006. Jim holds a BA in journalism, media studies and literary studies; an MA by research in media studies; and a Doctor of Philosophy (PhD) in media research.

He is the author of 11 books and is the Professor of Public Communications at the University of Technology Sydney, Australia.

He currently acts as a senior consultant with Media Monitors.