Mei Ching Koon is responsible for product innovation and marketing at Media Monitors, with over 10 years of international experience in B2B and B2C strategic marketing communications, media, segmentation, campaign management, channel development and marketing metrics. With a particular focus on the new media space, her career includes national, regional and global marketing positions in SMEs and Fortune 500 companies across diverse sectors such as energy, recruitment, advertising and media.

Having held positions based in Asia-Pacific, Europe and the USA, she has also developed the capability to meet local markets needs in a globalised environment.

In her previous role as Global Channel Manager at Shell, she managed an international team and portfolio of agencies, focused on driving channel innovation and rolling out global marketing campaigns.