Global Connections

Media Industry / Trends / Ideas / Reflections and Predictions

Integrated Marketing Communications in Indonesia, 26 - 27 April 2012, Jakarta

  • Posted by: Luciana Budiman
  • Posted in: Global Connections
  • When: 30.04.2012 at 4:00 PM
  • Viewed: 353

I had the privilege to attend the Integrated Marketing Communications Conference held in Jakarta last week, and here are some important insights gained from the event.

The Media Revolution - It’s about diversity, not just convergence

  • Posted by: John Chalmers
  • Posted in: Global Connections
  • When: 27.02.2012 at 2:00 PM
  • Viewed: 224

Today people get news and information in a bewildering array of formats and styles with an explosion of new communcations platforms combined with older formats that still command significant audie ...

Sentia Media - a new name for media intelligence

  • Posted by: John Croll
  • Posted in: Global Connections
  • When: 07.02.2012 at 9:00 AM
  • Viewed: 145

Sentia Media - a newer name for a better, bolder business and Asia pacific's leading media intelligence company

Outbreaks of sentimentitis – riding the social media tiger

  • Posted by: Nav Dhami
  • Posted in: Global Connections
  • When: 01.12.2011 at 11:00 AM
  • Viewed: 165

Even though we live in a world full of exciting changes, we're faced with research that hinders development instead of pushing it forward.

Grief Marketing for Posthumous Success

  • Posted by: Xiao Jia, Ng
  • Posted in: Global Connections
  • When: 14.10.2011 at 2:00 PM
  • Viewed: 714

What is it that compels us to part with hard-earned currency upon the death of a celebrity we only know from afar? In one word, it is ‘influence’ – more aptly, media influence.