- Posted by: Maria Alaguru
- Posted in: Measurement: Impact, trends and developments
- When: 27.03.2012 at 12:00 PM
- Viewed: 329
The PR industry lives in fear of being under-valued, unappreciated and worse, redundant – pitted against marketing and in the post-global economic crisis environment.
- Posted by: Hilary Chiu
- Posted in: Measurement: Impact, trends and developments
- When: 05.03.2012 at 11:15 AM
- Viewed: 228
The First Asia Pacific PR Summit on Measurement, organised by AMEC with Sentia Media as the exclusive National Partner, was held on 29 February - 1 March 2012.
- Posted by: Leon Hudson
- Posted in: Measurement: Impact, trends and developments
- When: 20.02.2012 at 10:30 AM
- Viewed: 312
The 2012 Edelman Trust Barometer survey aimed to gauge attitudes about the state of trust in businesses, governments, NGOs and media entities across 25 countries.
- Posted by: Rachel Raj & Yee Chin, Heng
- Posted in: Measurement: Impact, trends and developments
- When: 12.01.2012 at 4:00 PM
- Viewed: 745
The Malaysia Budget 2012 was anticipated to be inclusive, people-centric and aimed at accelerating economic transformation efforts. How did the mainstream and social media respond to the announcem ...
- Posted by: Jonathan Ngin
- Posted in: Measurement: Impact, trends and developments
- When: 17.10.2011 at 3:45 PM
- Viewed: 762
A day after the unveiling of the latest iPhone 4S, the shocking news of Steve Jobs’ passing swept across the World Wide Web. How did Jobs’ passing impact on publicity for the iPhone 4S?