Skip to Main Navigation | Skip to Footer Navigation | Skip to Content
Advanced Search

White Papers

At Asia Media Monitors, we are passionate about media and helping organisations navigate the changing media landscape. Our team of media experts and consultants develop insightful industry white papers to help you stay a step ahead.

Download our white papers

Select Download Group

Go

Media Measurement

A report on print and online content in Malaysia and Singapore’s metropolitan media

A report on print and online content in Malaysia and Singapore’s metropolitan media

Asia Media Monitors analysed the coverage of nine leading business brands and three prominent figures over ten days (1–10 October 2010) to provide a measurement of the difference between news website coverage and newspaper coverage in Malaysia and Singapore, primarily in the areas of commercial and political news. The results proved interesting

A report on print and online content in Malaysia and Singapore’s metropolitan media (321kb)

Media Analysis: Best Practice Approaches & Methods

Media Analysis: Best Practice Approaches & Methods

Media analysis is widely used, but is often subjective and lacking research rigour. This paper, by an expert in media content analysis, explains Best Practice approaches and methods for analysing media coverage quantitatively and qualitatively with objectivity and reliability.

Media Analysis: Best Practice Approaches & Methods (259kb)

How to Measure PR: A Comprehensive Guide - White Paper

How to Measure PR: A Comprehensive Guide - White Paper

This paper is Chapter 18 from Jim Macnamara’s Public Relations Handbook, reviewed by The Measurement Standard in the US as “one of the most comprehensive guides to measurement ever written”. It reviews extensive research in relation to measuring PR and explains in detail a range of Best Practice approaches and methods.

 

How to Measure PR: A Comprehensive Guide - White Paper (722kb)

Social Media

Social Media Monitoring and Analysis - White Paper

Social Media Monitoring and Analysis - White Paper

Social media are described as “the 21st century media revolution.”

Social media is increasingly discussed as well as continuing to impact brands, product sales and reputations. Today, organisations need to monitor and analyse social media. This paper explains how to be on top of social media relevant to your interests.

 

Social Media Monitoring and Analysis - White Paper (328kb)

Contact Asia Media Monitors

For more information about Media Monitors and its range of solutions, please contact our local office to discuss your business needs:

 

MALAYSIA 
Asia Media Monitors Sdn Bhd 
T| +603 2730 1600 
F| +603 2730 1680 
www.asiamediamonitors.com 

 

View our interactive map.

 


Mediaportal

Access relevant media information from your mobile device and increase the flexibility of the day-to-day management of your communications activities.

Mobile Mediaportal Online Demo

Latest Blog

Sentia Media - a new name for media intelligence

Sentia Media - a new name for media intelligence

07.02.12

Sentia Media - a newer name for a better, bolder business and Asia pacific's leading media intell ...

Read the blog
See all blogs